If you’ve considered using social media to grow your business but then decided, “No, its not worth the effort”, then you may want to circle back and take another look.
Whether you own a small restaurant or a large manufacturing company, social media can play an important part in growing your business. The key to this is “being social”. If you’re simply going to issue press releases via Facebook and Twitter then I would not consider that to be social.
In the case of the restaurant owner, being social means getting to know what your customers like and dislike about your business, from the decor to the menu. For example, to maintain a relationship with your customers and to keep them engaged in your business, you may periodically poll them and have the customers select new menu items. Then when the results are in, let everybody know that their voice was heard and then put the new item on the menu. You can also let everybody vote an item “off the island”, or in your case “off the menu”. In addition, if you’re planning to change flooring, paint walls, change menu styles, etc. find out what the people want.
A manufacturer may use social media to keep track of mentions of their brand for brand management. They can also use it to provide timely updates about new or existing products, point customers to training videos and manuals, and to find out what features of a product they would change if they could. Simply by being social with your customers you can learn a lot about how they perceive you as well as your competition. This cutting edge information can help you to out maneuver the competition and keep your customers happy.
There’s an informative article on the subject by Virginia Nussey on the Bruce Clay blog called “The Danger of Dismissing Social Media’s Value”.
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